
Our Work Process
Proven Process. Strategic Execution. Measurable Results.
At Cape Merdot
We believe that success starts with structure. Our work process is designed to combine insight, speed, and precision — so that every campaign, message, or media moment is delivered with maximum impact.
01
Discovery & Strategy Alignment
We begin by listening. Every engagement starts with a deep dive into your goals, audiences, challenges, and competitive landscape.
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Strategy session with key stakeholders
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Brand/audience assessment
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Goals, KPIs, and timeline alignment
02
Research & Insights
We don’t guess — we analyze. Using a mix of qualitative and quantitative research, we uncover the data and insights that drive smart strategy.
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Media, public sentiment, and issue mapping
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Opposition or reputation audit (if needed)
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Audience segmentation & influencer analysis
03
Messaging & Creative Development
Your message is your power. We craft clear, persuasive, and consistent communications that connect emotionally and strategically.
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Core message framework & narrative
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Press materials, talking points, and digital content
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Visual strategy (optional: branding, design, or video assets)
04
Activation & Media Execution
We roll out your message across the right platforms—at the right moment. Whether it’s a launch, campaign, or crisis, we stay agile and impactful.
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Media pitching, placements & press outreach
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Social & digital content deployment
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Live media support, events, or announcements
05
Monitoring, Reporting & Optimization
We measure what matters. Real-time media tracking, performance metrics, and campaign insights allow us to continuously refine and scale your success.
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Real-time monitoring & media reporting
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KPI tracking & campaign dashboards
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Weekly or monthly optimization check-ins
06
Post-Campaign Review & Strategic Debrief
We close every project with insights that prepare you for what’s next.
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Outcome analysis vs. initial goals
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Lessons learned & improvement opportunities
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Optional: long-term strategic roadmap
07
Scaling & Long-Term Support
When you grow, we grow with you. Our team is built for momentum and sustainability.
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Extended campaign management
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Long-term media relations & retainer options
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Advisory support during transitions or crises
08
Built for Agility. Backed by Experience.
From planning to placement—and beyond—we deliver communications that move people and protect your message in any environment.