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Our Work Process

Proven Process. Strategic Execution. Measurable Results.

At Cape Merdot

We believe that success starts with structure. Our work process is designed to combine insight, speed, and precision — so that every campaign, message, or media moment is delivered with maximum impact.

01

Discovery & Strategy Alignment

We begin by listening. Every engagement starts with a deep dive into your goals, audiences, challenges, and competitive landscape.

  • Strategy session with key stakeholders

  • Brand/audience assessment

  • Goals, KPIs, and timeline alignment

02

Research & Insights

We don’t guess — we analyze. Using a mix of qualitative and quantitative research, we uncover the data and insights that drive smart strategy.

  • Media, public sentiment, and issue mapping

  • Opposition or reputation audit (if needed)

  • Audience segmentation & influencer analysis

03

Messaging & Creative Development

Your message is your power. We craft clear, persuasive, and consistent communications that connect emotionally and strategically.

  • Core message framework & narrative

  • Press materials, talking points, and digital content

  • Visual strategy (optional: branding, design, or video assets)

04

Activation & Media Execution

We roll out your message across the right platforms—at the right moment. Whether it’s a launch, campaign, or crisis, we stay agile and impactful.

  • Media pitching, placements & press outreach

  • Social & digital content deployment

  • Live media support, events, or announcements

05

Monitoring, Reporting & Optimization

We measure what matters. Real-time media tracking, performance metrics, and campaign insights allow us to continuously refine and scale your success.

  • Real-time monitoring & media reporting

  • KPI tracking & campaign dashboards

  • Weekly or monthly optimization check-ins

06

Post-Campaign Review & Strategic Debrief

We close every project with insights that prepare you for what’s next.

  • Outcome analysis vs. initial goals

  • Lessons learned & improvement opportunities

  • Optional: long-term strategic roadmap

07

Scaling & Long-Term Support

When you grow, we grow with you. Our team is built for momentum and sustainability.

  • Extended campaign management

  • Long-term media relations & retainer options

  • Advisory support during transitions or crises

08

Built for Agility. Backed by Experience.

From planning to placement—and beyond—we deliver communications that move people and protect your message in any environment.

Join us GET INVOLVED AND IMPACT OUR JOURNEY

Careers

Join us GET INVOLVED AND IMPACT OUR JOURNEY

Careers

Join us GET INVOLVED AND IMPACT OUR JOURNEY

Careers

Join us GET INVOLVED AND IMPACT OUR JOURNEY

Careers

Thank you for your Interest in Merdot.

We would love to hear from you and discuss how we can help bring your ideas to life. Here are the different ways you can get in touch with us.

Why are you contacting us?
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